NEWS ON DEMAND by Sunil R@th.: News On Demand 40

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1.GAUTAM GAMBHIR named MRF’s BRAND Ambassador replaced SACHIN TENDULKAR.

2.Dhoni world's top earning cricketer: Forbes

>Indian skipper Mahendra Singh Dhoni has topped the list of world's 10 top earning cricketers compiled by Forbes, which also features four other players from the sub-continent - Sachin Tendulkar, Yuvraj Singh, Rahul Dravid and Sourav Ganguly.

3.Channel V recently became Bloody Cool, with a complete change in the channel graphics, looks and packaging. What has started is a mass marketing drive to announce the new improved Channel V.

4.Godrej plans ultra-cheap refrigerators.

(What Tatas did to car, Godrej is doing to refrigerators!)

>The company has designed a six litre refrigerator, which is less than two feet in dimension and would be priced at less than one-third of the standard model. The refrigerator will cost Rs 2,500 and is currently being test marketed in Andhra Pradesh.

>However, the entry level refrigerators, which account for nearly 70 per cent of the total market, are available at around Rs 7,500-8,000.

>Godrej & Boyce, is a privately held company of the group, which produces security equipment and other such products.

5. Kentucky Fried Chicken (KFC), a Yum! Restaurants’

brand, is back with quite a different TV commercial this time. The brand, which has advertised its chicken bucket and Zinger burgers so far, introduces its new line-up of beverages.