News On Demand 54

1.The US based business networking website, Linkedin. com, has appointed Hari V

Krishnan as country manager. The website has about 3.4 million members in India.

1.The US based business networking website, Linkedin. com, has appointed Hari V Krishnan as country manager. The website has about 3.4 million members in India.

2. Reliance Capital, a private sector financial company, came up with Live Big – an integrated campaign spread across out of home (OOH) and below-the-line. The campaign, formulated to boost brand awareness of Reliance Consumer Finance, positioned the brand as one that can give every individual the power to fulfill his/her biggest ambitions.

3.Japanese chip-maker Toshiba has signed a marketing deal with National Basketball Association (NBA) in the Philippines to sponsor all NBA events and local initiatives.

SUNIL R@TH.

News On Demand 53

1.Infosys Technologies on Thursday announced its second acquisition in the BPO space. The company will acquire Atlanta-based McCamish Systems for $38.2 million (about Rs 180 crore).

Amitabh Chaudhry , CEO of Infosys BPO.

2.WagonR launches 'Think Big Challenge'

Think Big Challenge’ organised by WagonR, along with The Times of India.‘‘The WagonR Think Big Challenge is an activity which will bring out innovative business ideas.

3.HP buys 3Com in $3.1bn deal:

Hewlett-Packard is making a move into the network equipment market by striking a $3.1 billion deal for 3Com, in a major

challenge to Cisco Systems.By buying 3Com , HP will be competing with Cisco on a wider range of network equipment, including routers and switches.

>3Com also has a large presence in China and can help HP expand sales into one of the world's fastest-growing markets.

News On Demand 52

COCA COLA limca Has launched a new ad:

Target group for Limca is the young adult – those who work hard, are optimistic and have a strong drive in life. However, while working hard to achieve their goals, sometimes these adults miss out on the carefree freedom that they enjoyed in college life. Apart from physical freshness, there is also emotional freshness that has been played around with.

To see the ad click the link below:

http://www.youtube.com/watch?v=t619dM5Me5c

2.Sports and entertainment company TransStadia announced the launch of India International Sports Summit 2010 to promote the need for better infrastructure and opportunities for Indian sports.

The summit will be held on March 24-25, 2010 in Mumbai. TransStadia is in the process of building multi-purpose stadiums across the country that can be used for various sporting events and entertainment purposes.

3.First-ever radio operators’ conference - ‘Vision 2010’, being organised by Association of Radio Operators of India (AROI).

4.24th annual MAA (Marketing Agencies Association) Globes award ceremony in Boston, USA.

>Mudra Communications India won a Globe for its Women on Wheels - >The TVS Institute campaign in the Best Activity Generating Brand Loyalty category.

More than 27,000 women were trained to ride two-wheelers as part of this campaign.

> Mudra also won an Order of Merit for Park Avenue - Iron Man in the Best Small Budget Campaign category.

5.SURVIVE MUMBAI SURVIVE THE WORLD:

ONE OF THE BEST AD MADE BY AMERICAN TOURISTER (LUGGAGE CAREER MANUFACTURE COMPANY).

MUST SEE THIS AD:

http://www.youtube.com/watch?v=ysIcnD5oFHg