News On Demand 48

IDEA CELLULAR:

The telecom brand has developed a website, Walkwhenyoutalk.in, a Facebook application, ‘Walk when you talk’ and a virtual character, Zac, portrayed as a young, cool, smart, stylish and lethargic person, who chats on his mobile phone and wants to stay fit.

2.According to the Telecom Regulatory Authority of India (TRAI), there are 6.4 million broadband users in the country (as of June 2009), while in May 2007, there were just 2.5 million users. Although nascent, the category is adding consumers month-on-month.

3.The 3rd National Conference on Mobile Content and Serviceswas organized by the Internet and Mobile Association of India (IAMAI) in New Delhi on September 2.

The third session, a panel discussion on ‘Mobile Marketing: Building the Future’.

4.ICICI Prudential Life Insurance launched a rural activation programme, called Pragati Ki Anokhi Paathshala (PKAP), to inform the parents residing in the rural areas of the country about how to plan their children’s education better.

News On Demand 47

>RoI = return on investment, then what is RoTI --- Return on Training Investment.

>In the world of business, what is ABCD --- ABCD (Aaya, Bai, Cook, Driver) is a customer segment.

>One can find free ads of which organization in NCERT Class XI textbooks --- Indian Army.

>In early dot-com era five rivals of Microsoft were represented by an acronym NOISE :

N-Netspace , O-Oracle, I-IBM, S-Sun Microsystems, What is E - Everybody Else.

Sunil R@th

46th News on Demand

1. 1. Core banking in post offices soon.

Post offices in the country would have a core banking system soon, enabling customers to operate their accounts from anywhere in India.

Once the system is in place, the post offices will be like any other nationalized banks. ATM facilities will also be provided to the customers.

>Dove is now the largest premium brand for Hindustan Unilever with Rs 400 crore in sales.

>Connect 360 ,Banglore Mirror , Absolute Radio and Yolist are the leading brand of TIMES OF INDIA GROUP.

>RETURN OF KRACK and JACK biscuits:

Parle has brought back its old trusted characters ,Krack and Jack for its new add campaign of sweet and salty biscuit krackjack. The company has change the colour of logo and packaging. Giving it more contemporary and modern look.

>Spacetoon India , the kid’s entertainment company, has tied up with Hello Kitty , the brand that has, for decades, been part of life for most pre-teen girls. Spacetoon has formed an alliance with Sanrio Inc, the designer and distributor of Hello Kitty products across the world.

Sunil R@th