NEWS ON DEMAND 59

MOST AWAITED CAR AT AUTO EXPO

The new year kicks off with the Auto Expo on January 5, which celebrates its tenth anniversary in 2010.

1. Maruti Suzuki will launch a new family car 'Eeco' with a 1,200cc petrol engine in the under-Rs 4 lakh segment.

2.Honda will unveil the "New Small Concept" vehicle, which has been developed especially for India and other emerging nations.

3.

3.Toyota will be unveiling the concept of its new, and only, mini car for India that hits the roads towards the end of 2010. Company officials said this concept was a nearfinal design of the company's small car.

>>Toyota's low-cost compact car is codenamed the "Entry Family Car" or "EFC" and is expected to be priced at well under 10,000 dollars.

4.General Motors would unveil the Chevrolet Beat with its 1.2-litre petrol engine.

The Beat, which could emerge as a compelling choice in the segment, will compete with Maruti Suzuki's Ritz and Swift and Hyundai's i10.

5.Volkswagen Polo, the first small car for the Indian market from the European numero uno, will also debut at the expo.

News On Demand 58

.1 Narayan Murthy sold eight lakh shares, some 0.13% of the company on October 21 and 22, raising around Rs 174.30 crore to fund his venture capital firm ‘Catamaran’, and will help entrepreneurs across sectors such as healthcare, retail, technology with early stage investments

2.Bollywood Actor Aamir Khan turned designer with the launch '3 idiots' T-shirt collection this year. Also, Aamir launched an 'Alternative Reality Game' for 3 Idiots and 'disappeared' for the next two weeks for the same. The actor will travel incognito across parts of India and will give clues which would help in finding which city Khan is located in.

BIG PERSONS WITH BIG NEWS: INDIA A BIG DECADE

v Tamil Nadu-born Venkatraman Ramakrishnan , one of the three winners of this year's Nobel in Chemistry, received the prize at a gala ceremony on December 7, 2009 along with other recipients. Born in 1952 at Chidambaram, Dr. Ramakrishnan, a senior scientist at the MRC Laboratory of Molecular Biology at Cambridge, shared the Nobel with Thomas A Steitz (US) and Ada E. Yonath (Israel) for their study of the structure and function of the ribosome

v India's Arvind Adiga created history by winning the Man Booker Prize 2008 for his much-publicized debut novel "The white Tiger". Adiga's book is all about poverty in India and the wealth gap between rich and poor.

v Master blaster Sachin Tendulkar created history in the year 2008 in the Mohali Test against Australia, When he surpassed Brian Lara's 11,953 runs to become the highest run-getter in the Test cricket. Tendulkar achieved this milestone in his 152nd Test match.

v Sister Alphonsa , a nun form Kottayam, Kerala became the first-ever woman saint from India in the year 2008. She is the second from Indian Roman Catholic church to get canonised.

Sunil R@th

v

NEWS ON DEMAND 57

Meet the 10-yr-old who is CEO of two companies and a lecturer:
Adi Putra Abdul Ghani.

A Malay boy, who is only 10 years old, has become the CEO of two companies and a lecturer who charges RM 6,000 per hour.

10-year-old Adi Putra Abdul Ghani's mother Serihana Alias operates the two companies, which sell vitamins under the brand Adi.

Adi Putra, who is supposed to be attending Year Four classes at his age, has stopped schooling, and he has now instead been invited to certain local universities to give lectures.

"He's interested in mathematics, physics, chemistry, geography and biology.

2.Miss Gibraltar crowned Miss World' 09:

3.'make. Believe' is communication campaign of SONY.

4,. Dockers is the brand of LEVIS STRAUSS.

5.

KALPANA MORPARIA CEO: JP MORGAN CHASE INDIA.

5. Baba kalyani Chairman & MD of Bharat Forge

SUNIL R@TH

NEWS ON DEMAND 56

1. Mukesh Ambani , who heads India's most valuable company Reliance Industries, has been ranked among top five best performing CEOs in the world by the prestigious Harvard Business Review.
2. Indiatimes 58888 is proud to announce the launch of a new SMS-based service called "58888 Follow" that allows consumers to stay updated on their favorite celebrities, all from their mobile phone.

3. Reliance LifeInsurance has tied up with the movie, 3 Idiots , and will use the thought 'All is well' in its current and future campaigns.

4. Brian Moynihan to be new BoA( Bank Of America) CEO from Jan 5.
4.Online banner ads to touch Rs 430 crore this fiscal year: IAMAI.

5.Gillette Mach3's Shaveathon brings 'smartness' into the open:Participating in the Shaveathon, 2000 men also created India's first shaving record in the Limca Book of Records.

Sunil R@th.

News On Demand 55

1.Ruia Group has acquired the assets of Germany's Henniges Automotive Grefrath. Henniges was on liquidation following the recession in Europe. It is the group's second acquisition in Europe after UK-based Schlegel.

2.BSE on Tuesday said it has changed the trading hours to 9.45 am to 3.30 as against the earlier 9.55 am to 3.30 pm in the Equity and Equity Derivatives segments on all business days.

>This is the outcome of a caliberated strategy to increase business volume at the exchange.

3.The country's second-largest software exporter Infosys Technologies on Tuesday said it has set up a wholly-owned subsidiary in Brazil.

>The subsidiary, called Infosys Tecnologia Do Brasil.

4.Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company , Japan – the world’s largest manufacturer of 2-wheelers, today marked its foray into the mass segment through the launch of its first 110 cc bike CB Twister.

5.Tata Communications today announced that it has appointed David Wirt as its Global Head of Managed Services.

Sunil R@th.

News On Demand 54

1.The US based business networking website, Linkedin. com, has appointed Hari V

Krishnan as country manager. The website has about 3.4 million members in India.

1.The US based business networking website, Linkedin. com, has appointed Hari V Krishnan as country manager. The website has about 3.4 million members in India.

2. Reliance Capital, a private sector financial company, came up with Live Big – an integrated campaign spread across out of home (OOH) and below-the-line. The campaign, formulated to boost brand awareness of Reliance Consumer Finance, positioned the brand as one that can give every individual the power to fulfill his/her biggest ambitions.

3.Japanese chip-maker Toshiba has signed a marketing deal with National Basketball Association (NBA) in the Philippines to sponsor all NBA events and local initiatives.

SUNIL R@TH.

News On Demand 53

1.Infosys Technologies on Thursday announced its second acquisition in the BPO space. The company will acquire Atlanta-based McCamish Systems for $38.2 million (about Rs 180 crore).

Amitabh Chaudhry , CEO of Infosys BPO.

2.WagonR launches 'Think Big Challenge'

Think Big Challenge’ organised by WagonR, along with The Times of India.‘‘The WagonR Think Big Challenge is an activity which will bring out innovative business ideas.

3.HP buys 3Com in $3.1bn deal:

Hewlett-Packard is making a move into the network equipment market by striking a $3.1 billion deal for 3Com, in a major

challenge to Cisco Systems.By buying 3Com , HP will be competing with Cisco on a wider range of network equipment, including routers and switches.

>3Com also has a large presence in China and can help HP expand sales into one of the world's fastest-growing markets.

News On Demand 52

COCA COLA limca Has launched a new ad:

Target group for Limca is the young adult – those who work hard, are optimistic and have a strong drive in life. However, while working hard to achieve their goals, sometimes these adults miss out on the carefree freedom that they enjoyed in college life. Apart from physical freshness, there is also emotional freshness that has been played around with.

To see the ad click the link below:

http://www.youtube.com/watch?v=t619dM5Me5c

2.Sports and entertainment company TransStadia announced the launch of India International Sports Summit 2010 to promote the need for better infrastructure and opportunities for Indian sports.

The summit will be held on March 24-25, 2010 in Mumbai. TransStadia is in the process of building multi-purpose stadiums across the country that can be used for various sporting events and entertainment purposes.

3.First-ever radio operators’ conference - ‘Vision 2010’, being organised by Association of Radio Operators of India (AROI).

4.24th annual MAA (Marketing Agencies Association) Globes award ceremony in Boston, USA.

>Mudra Communications India won a Globe for its Women on Wheels - >The TVS Institute campaign in the Best Activity Generating Brand Loyalty category.

More than 27,000 women were trained to ride two-wheelers as part of this campaign.

> Mudra also won an Order of Merit for Park Avenue - Iron Man in the Best Small Budget Campaign category.

5.SURVIVE MUMBAI SURVIVE THE WORLD:

ONE OF THE BEST AD MADE BY AMERICAN TOURISTER (LUGGAGE CAREER MANUFACTURE COMPANY).

MUST SEE THIS AD:

http://www.youtube.com/watch?v=ysIcnD5oFHg

News On Demand 51

1.Vitasoy’s (a dessert and beverages brand based in Hong Kong) ad became one of the most popular YouTube videos within five days of its release, with more than 48,000 hits. The ad is part of the company’s HK$10 million campaign aimed at reinforcing brand relationship and connection with youth.

2. After being behind the scenes for almost a decade in the US, Taiwanese smartphone-maker HTC now wants a makeover. And for this purpose, it has hired Deutsch, Los Angeles. HTC is the maker of T-Mobile’s G1 Google smartphone.

3.Mudra Communications India won a Globe for its Women on Wheels - >The TVS Institute campaign in the Best Activity Generating Brand Loyalty category.

More than 27,000 women were trained to ride two-wheelers as part of this campaign.

Sunil R@th.

News On Demand 50

>Mukesh Ambani has brought down his own salary for 2008-09 to Rs 15 crore from Rs 44.2 crore

>RIL among top 25 Global Champions for 2009 :

Reliance Industries is the only Indian company in the 25 A T Kearney Global Champions for 2009 list, which has been topped by Japanese firm Nintendo, followed by US-based Google and Apple at the second and the third positions respectively.

>You’ve heard of BSA motorcycles and surely seen BSA bicycles on Indian roads. What does BSA

stand for?.

Ans :Birmingham Small Arms.

>What famous sports goods company did Phil Knight and Bill Boweman launch in 1964?

Ans: NIKE.

IRAN AIRWAYS LOGO:

Sunil R@th.

News On Demand 49

1.Jet CEO resigns, old hand Kardassis back at the helm.

> India’s largest private airline, Jet Airways, has undergone top-level changes with its Chief Executive Officer (CEO)Wolfgang Prock-Schauer quitting the airline to join British Midland Plc (BMI) airline as its CEO.

2.Brasso is a 105 year old brand from Reckitt & Benckiser.

3.WATCH THE NEW AIRCEL COMMERCIAL CHANGING THE INDIAN Customers REGARDING STD CALLS….

Tagline: ITS TIME TO MOVE ON…

AGENCY: DENTSU

http://www.youtube.com/watch?v=ailE9yfhaPg

Sunil R@th

News On Demand 48

IDEA CELLULAR:

The telecom brand has developed a website, Walkwhenyoutalk.in, a Facebook application, ‘Walk when you talk’ and a virtual character, Zac, portrayed as a young, cool, smart, stylish and lethargic person, who chats on his mobile phone and wants to stay fit.

2.According to the Telecom Regulatory Authority of India (TRAI), there are 6.4 million broadband users in the country (as of June 2009), while in May 2007, there were just 2.5 million users. Although nascent, the category is adding consumers month-on-month.

3.The 3rd National Conference on Mobile Content and Serviceswas organized by the Internet and Mobile Association of India (IAMAI) in New Delhi on September 2.

The third session, a panel discussion on ‘Mobile Marketing: Building the Future’.

4.ICICI Prudential Life Insurance launched a rural activation programme, called Pragati Ki Anokhi Paathshala (PKAP), to inform the parents residing in the rural areas of the country about how to plan their children’s education better.

News On Demand 47

>RoI = return on investment, then what is RoTI --- Return on Training Investment.

>In the world of business, what is ABCD --- ABCD (Aaya, Bai, Cook, Driver) is a customer segment.

>One can find free ads of which organization in NCERT Class XI textbooks --- Indian Army.

>In early dot-com era five rivals of Microsoft were represented by an acronym NOISE :

N-Netspace , O-Oracle, I-IBM, S-Sun Microsystems, What is E - Everybody Else.

Sunil R@th

46th News on Demand

1. 1. Core banking in post offices soon.

Post offices in the country would have a core banking system soon, enabling customers to operate their accounts from anywhere in India.

Once the system is in place, the post offices will be like any other nationalized banks. ATM facilities will also be provided to the customers.

>Dove is now the largest premium brand for Hindustan Unilever with Rs 400 crore in sales.

>Connect 360 ,Banglore Mirror , Absolute Radio and Yolist are the leading brand of TIMES OF INDIA GROUP.

>RETURN OF KRACK and JACK biscuits:

Parle has brought back its old trusted characters ,Krack and Jack for its new add campaign of sweet and salty biscuit krackjack. The company has change the colour of logo and packaging. Giving it more contemporary and modern look.

>Spacetoon India , the kid’s entertainment company, has tied up with Hello Kitty , the brand that has, for decades, been part of life for most pre-teen girls. Spacetoon has formed an alliance with Sanrio Inc, the designer and distributor of Hello Kitty products across the world.

Sunil R@th