News On Demand 48

IDEA CELLULAR:

The telecom brand has developed a website, Walkwhenyoutalk.in, a Facebook application, ‘Walk when you talk’ and a virtual character, Zac, portrayed as a young, cool, smart, stylish and lethargic person, who chats on his mobile phone and wants to stay fit.

2.According to the Telecom Regulatory Authority of India (TRAI), there are 6.4 million broadband users in the country (as of June 2009), while in May 2007, there were just 2.5 million users. Although nascent, the category is adding consumers month-on-month.

3.The 3rd National Conference on Mobile Content and Serviceswas organized by the Internet and Mobile Association of India (IAMAI) in New Delhi on September 2.

The third session, a panel discussion on ‘Mobile Marketing: Building the Future’.

4.ICICI Prudential Life Insurance launched a rural activation programme, called Pragati Ki Anokhi Paathshala (PKAP), to inform the parents residing in the rural areas of the country about how to plan their children’s education better.