News On Demand 54

1.The US based business networking website, Linkedin. com, has appointed Hari V

Krishnan as country manager. The website has about 3.4 million members in India.

1.The US based business networking website, Linkedin. com, has appointed Hari V Krishnan as country manager. The website has about 3.4 million members in India.

2. Reliance Capital, a private sector financial company, came up with Live Big – an integrated campaign spread across out of home (OOH) and below-the-line. The campaign, formulated to boost brand awareness of Reliance Consumer Finance, positioned the brand as one that can give every individual the power to fulfill his/her biggest ambitions.

3.Japanese chip-maker Toshiba has signed a marketing deal with National Basketball Association (NBA) in the Philippines to sponsor all NBA events and local initiatives.

SUNIL R@TH.