NEWS ON DEMAND by Sunil R@th.: News On Demand 43

1.CROMA, the large format, multi brand consumer durable and electronics chain from TATAs recently launched high end gaming accessories from the BRAND STEEL series.

>This is an Endeavour from Steel series to power e-sports in India.

2. Hasbro Clothing Pvt.Ltd., a South India based brand catering to men’s wear launched its all new & revamped retail label “Basics Life”.

> The retail brand, earlier known as “Genesis Basics”, now has a new look & feel, which was showcased through its new collectionsfrom the Basics Life.

3. Bourbon:

For a biscuit brand that has abstained from advertising in the 55 years of its presence in India. Brand has launched adds on a mass medium such as television for the first time and its direct focus on the youth, in spite of being a sweet bite for all members of the household.

4.Cadbury is using social media marketing to strengthen the positioning of its premium dark chocolate brand, Bournville.

>For the social media, Cadbury has opted to create a blog, titled The Dark Truth, and developed a virtual character called Old Hound, who is the author of the blog.

5. Value Added Services (VAS) provided by telecom operators : A TATA INDICOM’s INITIATIVE.

> Tata Indicom’s M-learning (mobile learning) feature, the telecom brand has launched an activation in 24 cities. The company has roped in Hungama Promo Marketing, a Hungama Digital Media division, for executing the concept.

> The activity was launched to bring alive the English learning proposition in Sec C and D markets, such as Noida, Meerut, Muzzafarnagar, Bareli, Muradabad, Agra, Alwar, Jaipur etc.

> To gain entry to the canter-cum-classroom, people have to answer simple questions, such as ‘Mombatti ko English mein kya kehte hain?’