News On Demand 51

1.Vitasoy’s (a dessert and beverages brand based in Hong Kong) ad became one of the most popular YouTube videos within five days of its release, with more than 48,000 hits. The ad is part of the company’s HK$10 million campaign aimed at reinforcing brand relationship and connection with youth.

2. After being behind the scenes for almost a decade in the US, Taiwanese smartphone-maker HTC now wants a makeover. And for this purpose, it has hired Deutsch, Los Angeles. HTC is the maker of T-Mobile’s G1 Google smartphone.

3.Mudra Communications India won a Globe for its Women on Wheels - >The TVS Institute campaign in the Best Activity Generating Brand Loyalty category.

More than 27,000 women were trained to ride two-wheelers as part of this campaign.

Sunil R@th.