BriNg tHe ChaNge

I Have came across a very unusual thing related to our day to day life.

Every one around us Shop Keeper, Bus conductors, Autowalas always asks us to carry change.

Change is prefer every where....

They all say U have to bring the CHANGE ..CHANGE will never come to U..

. I believe they are True

Airtel New Logo Vs Vodafone

There is a hype in the market with respect to the new logo and tune of Airtel. There is criticism as well as there is tremendous appreciation from the public.

I believe by changing the logo as well as the tune is one of the best decision made by the company

If we go back to past, we can find the same kind of response was given to Vodafone. In spite eing a new entrant nto the market,Vodafone tried and manged to get a position in the market.

Initially there was criticism regarding replacing the brand ambassador Pug and the sweet little girl, but with the passage of time Indian public appreciated the brand as well as the culture of the company.

Above case study shows that Indian public are very much flexible and adaptive when it comes to change. We people prefer change and Add gurus strike such mentality with their creative ideas.

NEWS ON DEMAND 68

1. MR CK PRAHALAD

A TRIBUTE TO AN INDIA WHO BECAME THE FACE OF INDIA IN THE FIELD OF MANAGEMENT..

2.Seattle's Best Coffee , a subsidiary of Starbucks, is a specialty coffee retailer and wholesaler based in Seattle, Washington, USA.

3.Building is the tagline of DLF.

4. PIRAMAL Is going buy Cipla’s contraceptive pill i-pill.

5.Carlos Ghosn - led French carmaker Renault has finally decided to exit its loss-making joint venture with Mahindra & Mahindra (M&M) for the Logan .

6.Facebook znd othe social networking sites becoming offline as they are starting many social initiatives with the corporate world.

Sunil R@th.

NEWS ON DEMAND 67

1.Toyota Kirloskar Motor (TKM)  plans to start production of its much-awaited compact car Etios Sedan and Etios Hatchback by this year end, according to  Hiroshi Nakagawa , Managing Director.

2.Videocon Group is into the solar energy sector through an equal joint venture with the Belgium-based global renewable energy developer Enfinity  and has set an aggressive target of generating 2,000 mw in a couple of years.

3. LINKEDIN :LinkedIn's CEO is Jeff Weiner , previously a Yahoo! Inc. executive.
 >Founded in December 2002 and launched in May 2003.
 > LinkedIn had more than 60 million registered users

4.Abhishek Bachchan , was announced the winner of the ‘Best Brand Ambassador of the Year’ Award at the NDTV Techlife Awards.

SUNIL R@TH
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NEWS ON DEMAND 66

1. Phillips-Van Heusen agreed to buy apparel maker Tommy Hilfiger from private-equity firm Apax Partners LP for 2.2 billion euros ($3 billion), adding the namesake brand to its Calvin Klein and Izod clothing lines.


2.American Express Co chief executive Kenneth Chenault made $17.4 million in 2009, as the nation's largest credit-card issuer rebounded from the financial crisis.


3.SBI tops list of advance taxpayers for FY'10 with a payment of Rs 6,552 crore.



4. LOGO HISTORY:
The McDonald's Golden Arches logo was introduced in 1962,Jim Schindler merged the two golden arches together to form the famous 'M' now recognized throughout the world.


Sunil R@th
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NEWS ON DEMAND 65

1.INDIA FIRST: IndiaFirst Life Insurance, a joint venture between Bank of Baroda, Andhra Bank and UK's Legal & General, made its debut in the Indian insurance segment.
chief executive officer, IndiaFirst Life Insurance>Dr P Nandagopal.
WATCH D TVC:
http://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=19481&media=TV

.

2.TRUCK DRIVERS : UNSUNG HEROES>

Shriram Transport Finance: Cheers to the truck driver:This campaign is dedicated to the ‘small transporter', who owns one to four trucks. The truck driver is an unsung hero. We want to change the common perception towards them.

3.CORPORATE SOCIAL RESPONSIBILITY:AIRCEL
>
In a bid to raise awareness about the declining number of tigers, Aircel, partnering with World Wildlife Fund (WWF) India, has launched the 'Save Our Tigers' initiative.
TO SEE THE TVC CLICK BELOW:

http://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=19164&media=TV.

SUNIL R@TH
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NEWS ON DEMAND

1.I RECOMMEND THIS ADD TO WATCH

A too good add:

from PARLE AGRO: REDFINING THE

role of snacking

CLICK ON LINK BELOW:

http://www.youtube.com/watch?v=zOv7F_Tw4ko

2. 7Up: Lemony Cricket:

The 7Up Lemon Pattalam is a contest with lemony attitude," says Alpana Titus, executive vice president - flavours, PepsiCo India. "The concept revolves around a refreshing take on cricket and playing a fun form of cricket.".

SUNIL R@TH.

News On Demand 64

>Aamir Khanhas landed the biggest endorsement deal in Indian advertising history. He will promote new telecom entrant, UAE’s Etisalat , for Rs 30-35 crore for three years, kicking in some fresh energy into the Indian advertising segment.

Food inflation eases to 16.81%:

>For the week ending January 2, food inflation (prices of non-processed food articles) stood at 17.28 per cent.

India way down 124th in economic freedom:

> India has been rated the 124th freest economy in the world, according to the 16th annual Index. India is ranked 24th out of 41 countries in the Asia-Pacific region, and its overall score is below the world average of 59.4 on a scale of 100.

Sunil R@th.

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News On Demand 63

Kuldip Singh named new CMD of MTNL:

>Kuldip Singh, director, technical, of telecom PSU MTNL, has been appointed the new Chairman and Managing Director with immediate effect.

NEWS TO SPREAD:

Buy 'mobile number portability' for Rs 50:::

>The lobby against number portability may be fighting a losing battle. A widget from China priced as low as Rs 50 is making the government’s dithering on it for four years meaningless and may erode profitability of companies such as Bharti Airtel and Reliance Communications, which are already hit by relentless tariff war.

A chewing gum-sized device known as ‘dual sim card holder’ can be placed under the battery of your mobile phone which has a provision to hold another sim card too, and can be activated whenever there is a need to call. This helps retain your number in use for many years and subscribe to a new operator who is giving away outgoing calls almost for free.

It eliminates the strain of carrying two mobile phones. The device can be used in most of the low-to-middle-end models of any handset maker.

Sunil R@th

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News On Demand 62

Winners of ET Awards for Corporate Excellence:

1. Business leader of the year - Anand Mahindra

The poster boy of post-reforms India M&M boss Anand Mahindra dares to dream the impossible. Mr Mahindra surprised many by announcing his intention to build an Indian version of

Embraer the Brazilian maker of aeroplanes, and crank out nearly 500 planes in the next five years.

2. Company of the year- Hero Honda

3. Global Indian of the year- Ram Charan: >Charan has built a reputation as a one-man CEO consulting industry.

4. Business Reformer of the year - Nitish Kumar > It's been over four years since Nitish Kumar took charge of Bihar.Bihar have became the fastest developing state in India even leaving behind Gujarat.

5. Corporate Citizen of the year – TERI - The Energy and Resources Institute.

>Established itself as a leading global think-tank on all issues related to sustainable development and acquired a new name.

6. Policy change agent of the year - Jean Dreze : Major role in designing the National Rural Employment Guarantee Scheme (NREGS).

7. Lifetime Achievement Award - Keshub Mahindra : Chairman of Mahindra & Mahindra Ltd.

8. Entrepreneur of the year - GV Krishna Reddy .( GVK Group's) : He won his first construction contract when he was barely 22 and more than five decades later, his infrastructure flagship has an asset base of over $5.24 billion.

9. Emerging Company of the year - Idea Cellular.

10. Businesswoman of the Year - Vinita Bali.

News On Demand 61

§ >Maruti launches new family car Eecopriced at Rs 2.59 lakhs:

§ >Google unveiled its new Nexus Onesmartphone, in a direct challenge to heavyweight Apple's iPhone handsets:

-The touch-screen device was billed by Google as a "superphone" and the next step in the evolution of its Android (OS)software.

>The Internet giant worked with Taiwanese electronics titan HTC to make the Nexus One.

§ >Microsoft Corp Chief Executive Steve Ballmer unveiled a new Hewlett-Packard Co tablet computer on Wednesday, beating Apple Inc's hotly anticipated move into the market.

-Microsoft, the world's largest software maker, and HP, the top personal computer maker, are the latest companies to eye tablets that bridge the gap between laptops and smartphones.

§ >World's tallest building Burj Dubai opens to public:

-The $1.5 billion structure, an "unprecedented" engineering marvel that was thrown open to the public , was built with a major contribution from India, a vast labour force.

Sunil R@th.

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NEWS ON DEMAND 60

· Marico acquires Colgate-Palmolive's ' Code 10' brand:
>Code 10 range comprises hair creams and hair gels.


· Mercedes loses crown to BMW , sales decline over 10% in India:
o German luxury carmaker Mercedes has lost leadership position in the premium segment in India to rival BMW and reported a decline of 10.43 per cent in sales in the country for the last year.
o The company sold 3,247 units in 2009 against 3,625 units in 2008 in India, he added. Rival BMW sold 3,619 units in 2009.

· Spice Group: Spicing it up!:
o >The Spice Group is spicing it up for the New Year. At the top of its agenda is rebranding of Hotspot, the mobile phone retail chain of the group, whose new brand identity will be 'Spice mobiles and more'. A year-long campaign is also in store, beginning with Spice's first ever corporate campaign, followed by several individual business campaigns. All these form a part of the group's effort to consolidate its operations under one umbrella.

Company/Brand would you associate the tagline ‘Because business can’t wait’?>Godrej Prima Communication Solutions.

Finance arm of CIPLA ? ALPIC Finance (CIPLA when reversed).

Which pizza chain in India has introduced anon-pizza offering called Hot Sams (a samosa stuffed with chettinad-style chicken)?
>Dominos.

“Gadar - Ek Prem Katha”. What’s so special about?
>Gadar is the first Indian movie for which all its 18 crore budget spending was by cheque. Actors, technicians, suppliers and even spot boys, who make a measly Rs.100/day, were paid by cheque.
>>Sonata Privilege Club for Hyundai members called as? >The Imperial Exclusives.

Sunil R@th.