MAGIC SMS-TATA DOCOMO

Tata DOCOMO, the GSM brand of Tata Teleservices Limited, has launched an interesting value added service called ‘Magic SMS’, for postpaid and prepaid mobile subscribers across India. With this service, subscribers can easily convert their standard SMSes into enjoyable and attractive picture messages/MMS.

To activate Magic SMS service, subscribers can simply SMS ‘START’ to ‘55115 for monthly subscription ( auto renewable) at Rs 30/-; SMS ‘MAG10 to 55115’ for weekly subscription ( auto renewable) at Rs.10/- and SMS ‘MAG05 to 55115’ for daily subscription at Rs 5/- Additionally, subscribers can also subscribe the service through an USSD IVR by simply dialing *502# (Toll free) and also via Tata DOCOMO website, wherein they have to select Dive In option and then select Magic SMS from the main menu.

Customers can also download Magic SMS content by sending SMS to 55115, post which they will receive the Magic SMS. Every SMS will be charged at Rs. 3. They can also check subscription details by sending SMS “status” to 55115. In case, a subscriber want to send a normal text SMS without a picture, he can simply use Magic SMS Toggle-Off function for a particular SMS starting with ‘x[space]’ and this specific SMS will be processed as a normal text SMS without picture.

BriNg tHe ChaNge

I Have came across a very unusual thing related to our day to day life.

Every one around us Shop Keeper, Bus conductors, Autowalas always asks us to carry change.

Change is prefer every where....

They all say U have to bring the CHANGE ..CHANGE will never come to U..

. I believe they are True

Airtel New Logo Vs Vodafone

There is a hype in the market with respect to the new logo and tune of Airtel. There is criticism as well as there is tremendous appreciation from the public.

I believe by changing the logo as well as the tune is one of the best decision made by the company

If we go back to past, we can find the same kind of response was given to Vodafone. In spite eing a new entrant nto the market,Vodafone tried and manged to get a position in the market.

Initially there was criticism regarding replacing the brand ambassador Pug and the sweet little girl, but with the passage of time Indian public appreciated the brand as well as the culture of the company.

Above case study shows that Indian public are very much flexible and adaptive when it comes to change. We people prefer change and Add gurus strike such mentality with their creative ideas.

NEWS ON DEMAND 68

1. MR CK PRAHALAD

A TRIBUTE TO AN INDIA WHO BECAME THE FACE OF INDIA IN THE FIELD OF MANAGEMENT..

2.Seattle's Best Coffee , a subsidiary of Starbucks, is a specialty coffee retailer and wholesaler based in Seattle, Washington, USA.

3.Building is the tagline of DLF.

4. PIRAMAL Is going buy Cipla’s contraceptive pill i-pill.

5.Carlos Ghosn - led French carmaker Renault has finally decided to exit its loss-making joint venture with Mahindra & Mahindra (M&M) for the Logan .

6.Facebook znd othe social networking sites becoming offline as they are starting many social initiatives with the corporate world.

Sunil R@th.

NEWS ON DEMAND 67

1.Toyota Kirloskar Motor (TKM)  plans to start production of its much-awaited compact car Etios Sedan and Etios Hatchback by this year end, according to  Hiroshi Nakagawa , Managing Director.

2.Videocon Group is into the solar energy sector through an equal joint venture with the Belgium-based global renewable energy developer Enfinity  and has set an aggressive target of generating 2,000 mw in a couple of years.

3. LINKEDIN :LinkedIn's CEO is Jeff Weiner , previously a Yahoo! Inc. executive.
 >Founded in December 2002 and launched in May 2003.
 > LinkedIn had more than 60 million registered users

4.Abhishek Bachchan , was announced the winner of the ‘Best Brand Ambassador of the Year’ Award at the NDTV Techlife Awards.

SUNIL R@TH
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NEWS ON DEMAND 66

1. Phillips-Van Heusen agreed to buy apparel maker Tommy Hilfiger from private-equity firm Apax Partners LP for 2.2 billion euros ($3 billion), adding the namesake brand to its Calvin Klein and Izod clothing lines.


2.American Express Co chief executive Kenneth Chenault made $17.4 million in 2009, as the nation's largest credit-card issuer rebounded from the financial crisis.


3.SBI tops list of advance taxpayers for FY'10 with a payment of Rs 6,552 crore.



4. LOGO HISTORY:
The McDonald's Golden Arches logo was introduced in 1962,Jim Schindler merged the two golden arches together to form the famous 'M' now recognized throughout the world.


Sunil R@th
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NEWS ON DEMAND 65

1.INDIA FIRST: IndiaFirst Life Insurance, a joint venture between Bank of Baroda, Andhra Bank and UK's Legal & General, made its debut in the Indian insurance segment.
chief executive officer, IndiaFirst Life Insurance>Dr P Nandagopal.
WATCH D TVC:
http://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=19481&media=TV

.

2.TRUCK DRIVERS : UNSUNG HEROES>

Shriram Transport Finance: Cheers to the truck driver:This campaign is dedicated to the ‘small transporter', who owns one to four trucks. The truck driver is an unsung hero. We want to change the common perception towards them.

3.CORPORATE SOCIAL RESPONSIBILITY:AIRCEL
>
In a bid to raise awareness about the declining number of tigers, Aircel, partnering with World Wildlife Fund (WWF) India, has launched the 'Save Our Tigers' initiative.
TO SEE THE TVC CLICK BELOW:

http://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=19164&media=TV.

SUNIL R@TH
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